1. Categories of Personal Information Collected
Clearly list the categories of personal information you collect, such as:
Identifiers (e.g., name, email, IP address)
Professional information (e.g., job title, company name)
Internet activity (e.g., browsing history, cookies)
Geolocation data (if applicable)
Example: “We collect identifiers such as your name, business email address, IP address, and job title when you interact with our services.”
2. Purpose of Collection and Use
Explain why you collect this data – typical reasons include:
To provide and improve services
To communicate with users
For marketing and advertising
For security and legal compliance
Example: “We use your data for business-related communication, improving our services, and marketing our B2B solutions.”
3. Categories of Third Parties Shared With
Disclose if you share data with:
Service providers (e.g., email tools, analytics providers)
Business partners
Advertising platforms
Example: “We may share your information with third-party vendors to facilitate business operations and marketing campaigns.”
4. Consumer Rights Under CCPA
Inform users of their rights, such as:
Right to know what personal information is collected
Right to request deletion of their data
Right to opt-out of sale (even if you don’t “sell” data, you must clarify)
Right to non-discrimination for exercising rights
Example: “California residents have the right to access, delete, or opt-out of the sale of their personal information.”
5. How to Submit a Request
Provide clear instructions for users to exercise their rights:
Web form
Email (e.g., contact@ramarketer.com)
Toll-free phone number (if applicable)
Example: “To exercise your CCPA rights, you can email us at contact@ramarketer.com with the subject ‘CCPA Request’.”
6. Notice of Collection
If you collect data from California residents, your homepage or landing pages must link to a “Do Not Sell My Personal Information” page if you sell data (or state that you don’t sell it if applicable).
Example: “RA Marketer does not sell personal information. We only share it with service providers under strict contractual agreements.”
7. Data Retention Period
State how long you keep personal information.
Example: “We retain personal information only as long as necessary for the purposes outlined in this policy or to comply with legal requirements.”